own label 2015, meat - other steaks, asda selection

Meat - Sliced Meats

Asda Chosen by you Salami & Cheese Selection

Forza Foods

The innovative mix in this selection went down well with consumers: 80% said it was new and different. They also thought it attractively presented, with good flavours, as well as being great value at £2 for 145g. The expert judges felt this was a “very good combo” and “an innovative juxtaposition”.

Silver winner:

Lidl Carved Roast Turkey Breast Slices