The Grocer’s parent company, William Reed Business Media, has acquired a stake in a hospitality data and insight business.
The publishing house has joined forces with the Nielsen Group by investing in CGA as one of its minority investors.
CGA specialises in providing insight and data for the out-of-home market for suppliers and operators in UK, France and the US, and is looking to boost its global footprint through the deal.
WRBM said its offices in the US, Singapore, China and France would complement Nielsen’s “global network of coverage”.
“We are very excited by the strategic opportunity this investment brings,” said William Reed Business Media group managing director Charles Reed. “William Reed and CGA both work in the same markets, have complementary inventory and the same ambitious global growth plans.”
CGA chairman Damian Walsh said: “We have worked closely with Nielsen for the last 10 years and now are able to welcome a company into the fold that we have known for 20 years. All three companies share the same long-term view of market investment and client delivery. We look forward to exploring opportunities together, particularly overseas, with that long horizon in mind.”