The National Dairy Council launched funky new milk packaging this week ready for further forays into the burgeoning lunchbox and out of home market. Designed to appeal to children and teenagers, the 250ml blue plastic screw top bottle has handgrips. It will be trialled initially at this year's Junior Triathlon and school trials will follow. The bottle adds to the contemporary feel of The White Stuff ad campaign. Marketing manager Andrew Ovens said that "cool" packaging would be a practical way to encourage home consumption. {{P&P }}