Elsewhere in the world of puzzling endorsements, a Leicestershire man has changed his name. To Mr Monster Munch.

The former Chris Hunt is not even on the payroll he's doing it purely for love.

"I used to eat three bags of roast beef a day, but now I vary the flavours between breakfast, lunch and dinner," Munch told the Daily Telegraph. "The only thing I've not figured out yet is how to have them for breakfast. I've tried pouring milk on them, but they go soggy too quickly and on toast they are a bit dry."