Morrisons today unveiled its Match & More loyalty card scheme, which will match prices not only with the other big four supermarkets, but with Aldi and Lidl too.
Card holders will also be able to earns points on offers in store and on fuel.
“Customers tell us that they like the idea of points-based supermarket cards, they like the idea of getting something back from shopping. What they find frustrating is all the silly bits of receipt paper they have to remember to get their price promise, or their price match,” says Crawford Davidson, customer director at Morrisons, in the video above.
Watch the video above for more details on Match & More.