Morrisons launches price cuts campaign on key Christmas lines

Morrisons has announced price cuts to more than 50 festive products, as it said it was committed to keeping the cost of Christmas down for shoppers.

A raft of traditional products such as cranberry sauce, tin foil and stuffing, which traditionally see an uplift in sales of over 50% from mid-November until Christmas, have been cut in an investment of £3m.

Morrisons is to launch a cross-media ad campaign in support of the price cuts, with CEO David Potts saying it was determined to help shoppers facing “tough” economic circumstances.

Other products include mince pies, trifles, mincemeat, sultanas, glacé cherries and pastry.

It has also cut the price of frozen roast potatoes, carrots and sprouts.

The cuts are in addition to the 150 prices Morrisons reduced and froze in September on cupboard staples and frequently purchased items including chicken breasts, mince, bread, baked beans, chopped tomatoes, potatoes and a variety of fruit and vegetables.

“These festive price cuts are on the key seasonal products we know customers buy more of at this time of year,” said Potts.

“We understand our customers are having to make tough choices at the moment about what items to put in their baskets, so we are working hard to help them when it comes to their festive grocery shopping.”