Morrisons’ phone shopping service receives 100k orders in two months

• The service is aimed at those who are self isolating, elderly or vulnerable and not able to visit a shop

• Customers can choose from a ‘takeaway’ menu of essential groceries and request additional items

Morrisons’ new telephone shopping service, set up to help families without access to online deliveries, has received 100,000 orders in its first two months.

The service for vulnerable and elderly people provides essential groceries and is specifically aimed at those who are self isolating, elderly or vulnerable and not able to visit a shop.

Morrisons said the service had proved a “lifeline” for some customers who were making orders over the phone and were able to get deliveries, without delivery charges, by a colleague from their local store.

Customers can choose from a ‘takeaway’ menu of essential groceries with options including milk, butter, eggs, potatoes, pasta, bananas, cornflakes and flour. They can also request additional items that are essential to their household.

“The ‘Doorstep Delivery’ service has been a lifeline to many of our customers who can talk to an actual person and order their essential groceries,” said CEO David Potts.

“We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from Morrisons.”