Bryan carroll

WKD owner SHS Drinks has created a sales director role to lead its newly appointed sales team.

The new position was taken up this week by former PepsiCo employee Bryan Carroll. The appointment makes Carroll responsible for driving sales and profitability across both own label and branded drinks, including WKD, Merrydown and Bottlegreen, through all major trade channels in GB and Ireland.

Carroll, who has worked in similar roles within fmcg for more than 17 years, was a “great addition” to the senior team, said SHS Drinks MD Dave McNulty.

“His category experience and solid commercial acumen will add significant value to the team and the wider business.”

SHS Drinks forms part of the SHS Group, which comprises four divisions - drinks, sales & marketing, condiments & sauces and corporate services.