Müller has teamed up with British designer Giles Deacon to launch two specially designed limited-edition Müllerlight pots.
Available in Strawberry and Smooth Toffee, the launch comes after Müller sponsored Deacon’s catwalk shows at London Fashion Week in February and September.
The designer pots built on Müller’s brand vision for Müllerlight, and would also add excitement and a splash of colour to the yoghurt display for retailers, said Michael Inpong, marketing and R&D director at Müller Dairy.
“These chic limited-edition pots are bound to appeal to Müllerlight consumers drawn to the wild designs and pop culture references on pack,” he said.
The pots (rsp: 69p for a 175g pot) will hit shelves from next week.