Müller is aiming to cast a spell over five to 10-year-olds with a new range of Müller Magic children's yogurts. On shelf next month, the two variants come with a magic wand containing a secret' ingredient to transform the vanilla yogurt base. Bat's Blood has strawberry flavour sauce, while Fizzing Cauldron comes with raspberry flavour sherbert. Consumer advertising will back the launch and is also planned for Hallowe'en. Managing director Ken Wood said the newcomers combined magic for kids and the reassurance of the Müller brand for mums. Rsp: 79p, 2 x 100g packs. {{P&P }}