It's the Safeway he tells'em Safeway's latest talking toddler TV ad features the distinctive voice of family favourite Frank Carson. The ad airing on July 12 highlights the chain's fruit and veg offering, a timely move as the chain introduces 5,000 trainee greengrocers and revamps the fresh produce departments in all stores in a bid to help shoppers choose the right products. The new TV ads are also backed by a direct mail campaign to three-quarters of its ABC cardholders, in-store sampling and competitions. {{NEWS }}