Anna Adsetts has joined the UK marketing team at Allied Domecq Wine as senior brand manager for Mumm Champagne.
In her newly-created role she will oversee the development and implementation of new marketing strategies in the UK.
Adsetts spent six years marketing the luxury brands of Bourjois Cosmetics, part of the Chanel Group, both in London and in Paris. In 2001, she moved from marketing to train as a chef and then travelled the world working in restaurants.
Her interest in wine was developed during a visit to Australia and she says she is excited about her new role with Mumm because it combines her brand marketing skills and passion for good food and wine.