What was your first job? A glass collector in Boulevards Wine and Beer bar in Sunderland.
What’s been your worst job interview? The one where I left the interview thinking ‘that went pretty well’, only to look down and see my flies were undone…
What was the first music single you bought? My Life by Billy Joel. Still resonates today.
How do you describe your job to your mates? I just tell them that I make biscuits to go with great booze and that usually gets their attention. They now call me the Biscuit Baron.
What is the most rewarding part of your job? Seeing the range of Drinks Biscuits in store or in a cool bar and watching people eat them, talk about them and take photographs for social media. It’s like a dream.
What is the least rewarding part? Getting to the end of a day and feeling like a failure because I haven’t done all the things I was supposed to do.
What is your motto in life? Go on, give it a go.
If you were allowed one dream perk, what would it be? Never to have to fill in another form. Ever.
Do you have any phobias? I have an issue with mushrooms which is a shame because I’m a massive foodie. I once ate a crazy meal at El Bulli (Ferran Adrià’s famous restaurant) and as an alternative to the mushroom course they gave me Japanese-style abalone. That’ll teach me!
If you could change one thing in grocery, what would it be? To end the tyranny of thoughtless snacks.
What luxury would you have on a desert island? A whole leg of jamón ibérico and several bottles of manzanilla.
What animal most reflects your personality? Puppy dog. Have a go, up for anything, fall over, get up, give it another go.
What’s your favourite film? The Secret Life of Walter Mitty or Big Night. One for the ‘have a go’ adventure and the other for the food and music.
What has been the most embarrassing moment in your life? Every time I turn up to a restaurant with a table booked in my name and see the disappointment on the maître d’s face when I’m not that Andy Murray.
Which celebrity would you most like to work with? Jay Rayner - he seems a great laugh.