Judith Denby

Judith Denby

What was your first-ever job? Working as a Saturday girl in the local village bakery, aged 14. Funnily enough, filling doughnuts was one of my favourite jobs! I pestered the bakery owner until he let me help with making the bread and cakes back of house. I loved every minute of it.

What’s been your worst job interview? An on-the-job assessment in the kitchen of a swanky hotel, managed to nearly cut my thumb off so that was the end of that.

What was the first music single you bought? Eye of the Tiger, by Survivor.

How do you describe your job to your mates? I tell them I work in marketing at Krispy Kreme. My husband tells them I drive a doughnut and coffee van.

What is the most rewarding part of your job? Being in stores and seeing customers’ reactions to trying a Hot Original Glazed for the first time, or the excitement of choosing the doughnuts to go in their dozen box.

What is the least rewarding part? When a supplier let’s us down and we run out of an ingredient - usually for a best selling doughnut, on a bank holiday weekend! Shifting ingredients between 14 bakeries up and down the country is logistical fun. The benefit of making all our doughnuts by hand and in our own stores is that we can always get creative and just make a new doughnut if needs be.

What is your motto in life? Tough times will always pass.

What’s your nickname? Depends who you ask!

If you were allowed one dream perk what would it be? A fortnight a year in a luxury beach front villa, fully catered and staffed - including childcare!

What’s your favourite movie and why? I don’t think I’ve ever watched a movie more than once so difficult to say. I do love a bit of Bond though…

What’s been the most embarrassing moment in your life? Sharing my less than generous thoughts with a colleague about a panel member after a session at a conference, to have someone in the row in front turn around and say ‘I’m sorry, but I couldn’t help hearing your views on our MD’. It was one of those moments where you have to either start back peddling frantically, or just be honest.

Do you have any phobias? Not that I have discovered as yet

If you could pick a celebrity to join your staff who would it be and why? Brad Pitt to work in the stores - then I’d never have to think about sales driving again!

If you could change one thing in the grocery industry what would it be? That retailers were incentivised to use and showcase local and seasonal produce and committed to educating their customers to buy accordingly.

What luxury would you have on your desert island? An endless supply of ice cream, books and a hammock.

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