Natalie Luke aduro communication

What was your first job? I was very keen to get working when I was young, so got my first job when I was 14 working in my local village shop.

What’s been your worst job interview? One of my first interviews. I was asked to sell a biro back to the interviewer…

What was the first music single you bought? It’s Alright by East 17.

How do you describe your job to your mates? It’s not advertising. We create engaging content that you watch, read and listen to and then buy products as a result.

What is the most rewarding part of your job? Seeing our creative content come to life and introducing young and exciting talent into the agency.

What is your motto in life? No stone unturned… but ‘assumptions lead to the mother of all cock-ups’ is also a favourite in the office.

If you were allowed one dream perk, what would it be? To be able to teleport anywhere with a click of the fingers.

Any phobias? Spiders!

If you could change one thing in grocery, what would it be? A great product in the wrong aisle can be so frustrating for brands, so I’d like to see more flexibility across categories to reflect changing consumer demands.

What luxury would you have on a desert island? The Desert Island Discs podcast.

What animal most reflects your personality? A lioness. Natural hunter, I won’t be led, like to challenge those around me, will always get the job done and like to be rewarded with food!

What’s your favourite film? For me it is a film that can be watched repeatedly, makes you laugh and gives you that warm and fuzzy feeling: The Goonies.

What has been the most embarrassing moment in your life? When I was 10 I was asked to play the piano in front of the whole school. It all became a blur with nerves, so I just played the first two bars repeatedly about 10 times. Needless to say I was more the Les Dawson of piano playing than Janis Joplin.

Which celebrity would you most like to work with and why? Hugely passionate about sport, would love to add double Olympic champion boxer Nicola Adams to the list as she has a great energy about her.

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