This week Nestlé leaps to the top of the brand chart, moving up from third position last week. It is now seven full percentage points ahead of Walkers, which drops one place into third position.
Nestlé has a range of promotions running across a number of categories, including confectionary and cereals.
Nestlé’s traditional Christmas products have gained valuable space this week as Christmas draws ever closer. Heinz has also moved up the chart to second place from fifth place last week. Even though Cadbury loses the number one spot this week they still maintain a strong presence in store with many multi-buy offers on their boxed chocolates range such as Roses and Cadbury Heroes.
There are five new entries in the chart, including Budweiser, Jacob’s, Golden Wonder, Uncle Ben’s, and Fox’s. Budweiser is the highest new entry at number five with a combination of price promotions and bogof deals.
All the new entries this week heavily feature bogof offers.