Ross Burgers have been revamped and given a simplified recipe to better reflect a homestyle approach to cooking. The frozen food supplier is re-launching both its 2oz and 4oz burgers with a more eye-catching packaging and clearer key messaging.
Birds Eye is expanding its Field Fresh range of frozen vegetables with the launch of frozen herbs. Field Fresh Herbs (rsp: £1.69 per pack) will be available in six variants garlic, parsley, coriander, basil, chilli and Italian mixed and...
Grampian is to take on Birds Eye and Bernard Matthews in the children’s frozen food category – with a little help from Basil Brush. The company hopes to capitalise on the character’s recent upsurge in popularity to reinvigorate the category...
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