New frozen herb varieties have been launched under the Dorot Garlic & Herb brand. Chopped Basil, Chopped Parsley and Italian Herb Mix were launched in Sainsbury's on promotion in March, while a Red Chilli Pepper variant is due for launch in May. An Asian Herb Mix is also planned.

Sales of frozen herbs have reflected increases in the frozen category generally, said the Israeli company’s international sales manager Tal Tal-Or. The popularity of home cooking was also boosting sales, he added.