Jo Mason is the new UK market manager for Wines of South Africa.
Mason joins the company from Westbury Communications, where she was associate director.
Previously she worked at Majestic Wine for five years, starting on the shop floor and progressing to business development manager.
Mason will take up her new role in January, replacing Sophie Waggett, who leaves to have a baby.
"We are sad to be losing Sophie, but feel confident that Jo will be a great asset," said Su Birch, CEO of Wines of South Africa. "There are plenty of challenges facing us and we are determined to regain lost market share."