Coors Brewers with beer brands Carling, Worthington’s, Grolsch and Caffrey’s has redesigned its vodka shot range Screamers.

The new look, which comes in four, five and 10-packs is aimed to grab shoppers’ attention. The packs are coloured according to flavour - red (strawberry), gold (chocolate honeycomb), blue (raspberry and pineapple), purple (rhubarb and custard), and green (pear burst).

Coors brand director Warren Langley said the shots category is worth £20m a year in the off-trade.