All New product development articles – Page 274
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NewsP&G looks to ‘irresistible superiority’ to boost performance after Q3 slide
The principle will apply to everything from R&D to marketing
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NewsPladis extends McVitie's Digestives Caramel range
Banoffee Caramel and Coffee Caramel will be available from May in a revamped pack design
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News'Strong' dropped from Seriously name in major revamp of range
Revamped packs carrying ‘Seriously’ branding began rolling out this week
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NewsCraft rum brand Elements Eight adds Cuba-Panama blend
The NPD is aged for a minimum of five years in Bourbon barrels
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NewsCawston Press adds Very Hungry Caterpillar Cloudy Apple juice
The NPD is “the first partnership of its kind with The World of Eric Carle”
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NewsNordic cider brand Fizz to launch in UK in two flavours
Packaging will feature an illustrated fruit design “to create shelf standout and appeal”
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NewsMr Kipling adds first free-from lines and loaf cakes
Apple, Cherry Bakewell and Lemon & Ginger loaves are joined by Mini Cherry Bakewells
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NewsPops adds Frosé and Watermelon Martini to popsicle lineup
The duo is joined in the frozen aisle by new non-alcoholic lolly Chilly Mango
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NewsBerry and Hollywood unveil NPD ahead of C4’s Bake Off
Mary Berry salad dressings and Paul Hollywood part-baked bread will roll out next month
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NewsHeineken releases two new SKUs for Sol lager
The beer is now available in 330ml cans (rsp: £4.50/4) and 650ml bottles (rsp: £2.00)
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NewsAspall Cyder launches into cans in Waitrose
The 440ml cans of 4.5% abv Aspall Cyder (rsp: £4.59/4-pack) will launch in the supermarket on 1 May
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NewsNew Unilever teams slash NPD time to market by six months
The initiative sees each country given its own dedicated development and marketing setup
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NewsMartell to launch new entry-level VS cognac
Martell VS Single Distillery (rsp: £27.19/70cl) will replace the existing VS expression in the brand’s lineup as its young
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NewsMarqués de Cáceres adds five new vintage wines to range
The producer has added Gaudium 2012, Marqués de Cáceres Crianza 2013 and Marqués de Cáceres Verdejo 2016
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NewsNoble takes another crack at posh eggs with Heritage Breeds
The Heritage Breeds range will feature duck, hen and quail eggs from British farms
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NewsDelamere Dairy adds spreadable goats butter to range
The spread (rsp: £2.25/250g) combines Delamere’s lightly salted goats’ butter with rapeseed oil
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NewsWhey powder joins Mars Protein range
The post-workout NPD promises 71.4g of protein and 386kcal per 100g – as well as the “unmistakeable taste” of Mars caramel
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NewsBolney Wine Estate and Kew Gardens link for sparkling wines
Bolney Kew Sparkling White and Bolney Kew Sparkling Rosé are available now in high-end retailers
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Comment & OpinionLucozade discovers the perils of reformulation
Rather than marvelling at how the drink could contain less sugar and still taste so good, shoppers have taken to Twitter to express their distaste
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NewsFlorette backs new coleslaw duo with summer marketing push
Salad brand to spend £2.5m on campaign which will feature a singing tractor