Premier Foods has launched the first microwaveable ambient pots under the Batchelors brand.
Three new ranges will be available: High Veg Pots, Soup & Dippers. and High Protein Pots.
High Veg Pots will feature six flavours including Spinach Fusilli with Garlic & Mushroom Sauce (rsp: £1.99/280g). Soup & Dippers will also offer half a dozen variants, such as Carrot & Coriander (rsp: £1.99/273g), while High Protein Pots will comprise four flavours, including Mexican Bean Chilli (rsp: £1.99/270g).
Available from mid-October, the latest Batchelors line-ups are set to be supported by a multimillion-pound TV ad campaign.