Ben & Jerry’s has expanded its festive menu with a cinnamon-based variant.
Cinnamon Buns, rolling out now, is a caramel ice cream with a cinnamon swirl and chunks of cinnamon bun dough (rsp: £4.99/500ml). The newcomer is hitting shelves alongside the Unilever brand’s Minter Wonderland festive flavour, which has been brought back for the second year running on the back of its “impressive performance” last year.
“Minter Wonderland was such a huge hit last year and, with cinnamon an extremely popular flavour during the winter months, we expect our new variant to be equally successful,” said brand manager Alessandra Salvo.
Both the Christmas variants feature festive packaging including snowflakes and a bobble hat for Woody the cow.