Kefir Biotiful

Dairy brand Bio-tiful has launched a new strawberry & grapefruit kefir smoothie exclusively in Sainsbury’s.

The smoothie joins two existing flavours from the brand, and is made with British whole milk and live cultures. It will be available from 18 June in 200 Sainsbury’s stores nationwide (rsp: £1.60/250ml).

The brand now sells more than 60,000 bottles a week, with listings in Sainsbury’s, Co-op, Ocado, Amazon Fresh, Whole Foods Market and Selfridges.

“We are excited to be launching this unique kefir smoothie in time for summer exclusively to Sainsbury’s,” said Natasha Bowes, CEO and founder of Bio-tiful Dairy. “As the UK becomes increasingly aware of the importance of digestive health and the positive effects of drinking kefir, we look forward to people enjoying our smoothie and discovering the health benefits of this ancient wisdom.”

It comes after Sainsbury’s invested heavily in its dairy alternative offering with the launch of a new fixture dedicated to the category. The supermarket introduced lines from Alpro, Califia Farms and Plenish in 300 stores nationwide, and hopes to double its number of dairy alternative SKUs.