Carex Lovehearts

Leading liquid soap brand Carex has signed a licensing deal with confectionery brand Love Hearts. The first piece of NPD following the partnership - a Love Hearts handwash featuring the same scent as the sweets - will be rolled out across all the major supermarkets in June.

It will be launched under Carex’s Fun Editions range, joining the existing Strawberry Laces and Bubble Gum variants on shelf.

The latest edition would “evoke nostalgia and resonate with both “old and young consumers” said Carex.