Clipper has launched a five-strong range of ‘playful’ fruit and herb teas meant to appeal to younger consumers.
Available in boxes of 20 (rsp: £2.39), the Organic Infusion line-up debuted this week in Sainsbury’s and Ocado. The variants’ names include pop music puns, with Skinni Vanilli, a strawberry and vanilla combination; Calmer Chameleon, featuring chamomile, honeybush and cinnamon; and Happy Mondays, an infusion of lemon, ginger and black pepper.
“The range is 100% guilt-free yet manages to still be fun and appealing, something we know younger shoppers are looking for in the tea category,” said a Clipper spokesman. “We wanted to raise a smile.”
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