PepsiCo is to tap demand for spicy flavours by adding Flamin’ Hot Tangy Cheese to its Doritos tortilla chips lineup.
The new variant will roll out from 13 January across major mults and convenience retailers in 180g (rsp: £1.99), 150g (rsp: £1.87), and 70g (pmp: £1) formats.
The NPD followed “the successful launch” of Doritos Flame Grilled Steak last year, said Doritos.
The brand’s marketing manager, Pippa Pennington, said the flavour gave shoppers “the familiarity of Tangy Cheese, a flavour that they know and love”.
She added that tortilla chips were “a big opportunity for retailers”, noting that growth in the savoury snacks market was coming from “innovative flavour, taste and texture experiences”.
Indeed, sales of Doritos were up 8.1% last year to £186.2m [Nielsen 52 w/e 7 September 2019].
This week has also seen PepsiCo bring back Wotsits’ Flamin’ Hot flavour after it was previously discontinued. The brand also unveiled Sizzling Steak – billed as a new take on BBQ Beef.