Abbie was food and drink reporter at The Grocer and covered news and NPD across all areas of FMCG.
She specialises in free-from, healthy eating, sports nutrition, beauty and homecare. Prior to joining The Grocer, Abbie was a reporter at British Baker, so she's also our go-to-person for all things bakery.
You can find her tweeting @abbiedwsn.
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The TV ad will run from 15 March to 18 April
The cereal is aimed at ’indulgent yet nutritious’ breakfast occasions
- Category Report
Only 12 of the top 50 snack bar brands have delivered growth in a year like no other. So what part have health credentials played?
The new recruits have experience at brands such as Cadbury, Tesco and Genius Foods
Dash is foraying into the mixer category with a lineup of flavoured soda waters it says are “made for mixing”
The Cornish brand is taking on the name of its founder Cecily Mills
It will launch at Tesco on 5 April, followed by Morrisons on 17 May
Co-op Worthy Farm Reserve Cheddar & Pickle sandwich is made using cheese from the home of Glastonbury Festival.
Highland Spring lost a quarter of its value over the past year
Unilever has set our a string of progressive commitments as part of a new push for ‘Positive Beauty’
Two further roles in marketing and private-label are still to be filled
It’s the latest in a number of co-partnered launches for Ginsters
Unilever is getting set for the summer months with host of NPD launching across its ice cream brands
Pink Lemon will roll out to in 400ml bottles at Morrisons and Ocado as well as online via Molson Coors’ DTC store Revl