E&J Gallo has added a third flavour to its Spritz range.
The latest addition - peach & nectarine - had been inspired by the fruits of California and is recommended to be served over ice (rsp: £4.99). It joins the existing raspberry & lime and pineapple & passionfruit variants, which have clocked up £4.5m since launch in June last year [Nielsen MAT to 21 May 2016].
Spritz had brought the “next generation” of wine consumers to the category by offering them a fruity option that suited their taste and lifestyles, said marketing director EMEA Olga Senkina.
E&J Gallo is supporting the launch with print, sampling, social media and PR activity.