Eight cereal innovations tapping into hunger for healthy breakfasts

Bio&Me FODMAP-Friendly Granola

Launch date:  February 2022    Manufacturer:  Bio&Me

Gut health breakfast brand Bio&Me has been busy expanding its offering with a range of porridges and mueslis, launched in December. Joining the pack in February is this gluten-free, FODMAP-friendly granola tailored to those “with more sensitive tummies” (rsp: £3.99/350g). Available in Ocado, it contains “diverse plant goodness” and importantly contains fewer of the short-chain carbohydrates that can irritate people’s insides.

Oatibix Nutty Crunch

Launch date:  February 2022  Manufacturer:  Weetabix

This Oatibix Nutty Crunch cereal is the latest non-HFSS addition to the Weetabix range (rsp: £3.29/450g), now said to be entirely HFSS compliant. Comprising honeycomb pieces, honey-coated cornflakes and caramelised nuts, the cereal is high fibre and made from 100% wholegrain flakes. It will be backed by a spring marketing campaign.

Rollagranola Granolas

Launch date: February 2022    Manufacturer: Rollagranola

Rollagranola has added two new granolas to its specialist range, one targeting the keto market and another touted as its lowest sugar granola. Keto Warrior contains real blackcurrants with blended nuts, while Almond & Pecan is gluten-free and consists of more than 21% nuts. Both are available on the brand’s website (rsp: £4.99/300g-400g)

Pecan, Coconut and Chia Granola

Launch date:  October 2021    Manufacturer:  Mindful Chef

Mindful Chef is getting in on the gut health trend with three breakfast products, sold directly from its website. Each one is high in fibre and made with 100% natural ingredients to be kind to insides, with the range including Pecan, Coconut and Chia Granola (rsp: £4.30/375g) as well as Date & Goji and Bircher Muesli (rsp: £4/500g). 

Ambrosia Ready-to-Eat Porridge Pots

Launch date: January 2022 Manufacturer: Premier Foods

Ambrosia has expanded into on-the-go breakfasts with these ready-to-eat porridge pots. Available in Original, Raspberry and Golden Syrup (rsp: £1/210g), they’re edible hot or cold, with no need to add water. The pots “will give consumers the true convenience that the category is missing today” says Ambrosia brand director Daniel Jalalpour. “Each pot also contains less than 3% fat and is HFSS-compliant.” The launch is being supported by in-store and online campaign ‘Wake up to breakfast’.

Alpen Oat Blends

Launch date: October 2021    Manufacturer: Weetabix

Alpen has expanded its cereal bar range with this oat-based trio, combining oats with nuts, fruits, a caramel centre, and a topping of either (more) nuts or cacao nibs (rsp: £2.99/4x32g). The three flavours – Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut – are all high in fibre with no nutritional red lights.

 

Kellogg’s Non-HFSS Wheats

Launch date: October 2021    Manufacturer: Kellogg’s

Kellogg’s launched three non-HFSS, high-fibre cereals last autumn under its Wheats brand. Available in Apricot, Blueberry and Plain, the trio is high in fibre, contains 74% or more wholewheat, and is low in fat and salt. Part of the wider health drive at Kellogg’s, the cereals rolled into Tesco and Morrisons in October (rsp: £1.90/500g).