Fentimans is to launch two canned SKUs and revamp the look of its soft drinks and mixers to further tap growth in the premium mixer market.
The launch of the brand’s Rose Lemonade and Curiosity Cola into 250ml cans was “underway”, with plans to pour a further two variants into the format “by the end of the summer” said Fentimans owner Eldon Robson.
The cans would mostly be targeted at food-to-go and foodservice outlets such as coffee chains and sandwich bars to avoid compromising Fentimans’ bottled presence across the wider retail landscape, he added.
“We’ve been presenting [the cans] to airlines, shipping lines and the foodservice industry,” he said. “We have plans to produce a few more – we had production done a few months ago and the proofs done on further cans and the finish on them looks absolutely superb.”
Fentimans is also planning to overhaul the appearance of its bottled range to target spend on premium mixers, he revealed, switching to flint glass and adding neck labels to the smaller bottles.
“We’ve come to the stage where we’re having a bit of a revamp – we’ve got to make it a little more stylish and contemporary,” he added.
“The nice thing about flint is you will be able to see the varying colours of our liquid, which is a very attractive buying tool within the range.”
Last October, Fentimans launched a seven-strong range of premium mixers, saying it was “incredibly well-placed” in the fast-growing market.
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