E&J Gallo is expanding its fast-growing Barefoot brand with a malbec - making it the first major US brand in the UK to launch the variety mostly associated with Argentina.
The wine, which rolls out in June to the major multiples, is one of a raft of new products.
There is also a Barefoot chardonnay, two new wines for premium brand Dark Horse - sauvignon blanc and merlot - and a third flavour of the low-abv fruit wine drink Gallo Family Vineyards Spritz: Peach & Nectarine.
Malbec volumes are up 48% in the last year [Nielsen 52 w/e 2 January 2016]. Barefoot, meanwhile, grew sales 24%, climbing into the top 10 wine brands.
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