Guinness has debuted two new beers inspired by craft.
Available in Morrisons in bottled and can formats, the 5% abv Open Gate Citra IPA and 4.5% abv Open Gate Pilsner are designed to appeal to the 7.5m people in the UK who are ‘craft-inquisitive’, meaning they mainly drink mainstream beer but are interested in craft, said brand owner Diageo.
Open Gate Citra IPA, [rsp £1.85/330ml bottle, £6.00/4x 330ml cans] is said to be a full-flavoured IPA with citrus hoppiness and a sweet, biscuit taste.
The classic German-style pilsner, which is dry hopped for a crisp finish, retails for £1.85/ 650ml bottle, £5.00/4x 330ml bottles, and £12/12x330ml bottles.
Both beverages are produced at the Open Gate Brewery at St James’s Gate, Dublin.
Lead brewer Peter Simpson said: “It’s no secret that many people are moving away from mainstream beers and seeking more flavoursome options - however this process can be daunting and that’s where our new Open Gate Brewery Citra IPA and Pilsner come in. Consumers won’t have to worry about quality or value issues because they know what they’re drinking has been released under the reliable and recognised Guinness brand.”