gusto cola

Organic natural energy drinks brand Gusto has launched a low-calorie Fairtrade organic cola.

Gusto Cola - launching in Whole Foods Market on 18 May and Ocado on 1 June - is a blend of botanicals and spices designed to create a “complex, refreshing and authentic” cola taste. It comes in a 355ml can (rsp: £1.19), and each contains 49 calories.

The cola - made with cola nut extract and with lemon juice as a natural alternative to phosphoric acid - would shake up the cola category, claimed brand founder Craig Sams, who also founded Green & Black’s chocolate. “We’ve developed an organic sweetening blend that creates a classic cola taste without any dodgy ingredients.”