heinz cuppa soup

Heinz is expanding its instant cup soups after the range clocked up sales of £2.5m in its first six months on shelf.

Seven flavours are being added next month, including three from the brand’s Black Label range, which offers new twists on traditional Heinz soup flavours.

Launched last July, the Heinz instant cup soups range now holds a 7.3% value share of the overall instant soup category [Nielsen 12 w/e 3 January 2015].

The new Classic flavours are mushroom, oxtail, minestrone, and tomato with basil (rsp: £1.19), while the Black Label lines are tomato with chilli, tomato with Mexican spices and chicken with Thai spices (rsp: £1.29).