Nature Valley popcorn

Nature Valley has expanded its cereal bar range with two popcorn-based products.

The Nature Valley Popcorn range, rolling out at the beginning of next month, comprises cranberry & yoghurt and peanut & sunflower seed variants (rsp: £2.89/five-pack). Each bar contains less than 100 calories and would meet the need of snackers looking for “alternative tasty treats” at home and on-the-go, said marketing manager Paul White.

“Our new bars are set to drive incremental snacking sales because they are bang on trend and meets the increasing need for delicious snacks that consumers can feel good about,” he said.

Nature Valley is supporting the NPD with social media, in-store, digital and experiential activity.