Nature's Store rolls out high-protein gluten-free cereal

Nature’s Store has unveiled a gluten-free protein breakfast cereal.

High Protein Flakes with Mixed Berries will roll into Sainsbury’s next month, with each 30g portion containing 6g of protein.

It would fill a gap for a free-from high-protein breakfast that didn’t “compromise on taste”, said brand owner Sheriffs Foods. “Shoppers buying from the free-from aisle are looking for additional health benefits,” added head of marketing Craig Sammells.