nairn's fruit and seed oatcakes

Edinburgh-based Nairn’s Oatcakes has launched the first in a range of products targeted at the on-the-go market.

Available from Waitrose nationwide and Morrisons in Scotland, the Fruit & Seed Oatcakes are sold in a box containing six packs of three biscuits (rsp: £1.39/225g).

A new digital campaign focuses on Nairn’s Naturally Energising positioning and features a brand film, content developed with bloggers and nutritionists, and digital banner ads.