New York Bakery Co has launched a range of Deli Bagels designed for lunchtimes.
The range comprises two variants – Four Cheese and Loaded Everything – described as “fancy schmancy”, by the brand.
Four Cheese is topped and baked with mozzarella, regato, cheddar and red Leicester, while Loaded Everything contains caramelised red onion, roasted garlic and sesame and poppy seeds.
New York Bakery Co said the flavours had been “specifically chosen to deliver a lunch inspired by the American neighbourhood deli”.
Its head of marketing Christina Honigfort said the “primary focus from the start was to deliver an unforgettable taste experience”.
The duo will begin roling out to Asda, Sainsbury’s and Waitrose from 5 November (rsp: £1.80).