PepsiCo is to make its biggest brands available for consumers to make at home for the first time, via a tie-up with its home carbonation brand SodaStream.
The business has launched SodaStream flavours of Pepsi, Pepsi Max, 7up and 7up Free, which hit Sainsbury’s this week, with launches into Asda and Ocado to follow from 12 and 25 October respectively (rsp: £4.99).
The flavours have rolled out in 440ml bottles – equivalent to nine litres of the soft drink of choice when combined with water and carbonated with SodaStream’s machines.
SodaStream was “excited to introduce an offering bringing these powerful brands together,” said PepsiCo executive VP Jim Andrew.
“We are working to advance our shared goal of reducing plastic waste and building a more sustainable future, and this represents just another step on this journey.”
PepsiCo snapped up SodaStream in 2018 in a $3.2bn (£2.5bn) deal. At the time it was the largest PepsiCo acquisition in eight years.
PepsiCo said SodaStream was “highly complementary and incremental to our business, adding to our growing water portfolio, while catalysing our ability to offer personalised in-home beverage solutions around the world”.
SodaStream has spent the last few years ramping up its presence in grocery in the UK.
Its machines hit the mults for the first time in April 2020 when they launched into Asda. This was followed by expansion into Sainsbury’s in September 2020.
Last year, SodaStream unveiled plans to switch its syrup bottles from plastic to metal, which it said would remove around 200 million single-use plastic bottles from the soft drinks market by 2025.
SodaStream also plans to run its business entirely on clean energy by 2024.
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