Pot Noodle

Unilever is looking to tap demand for comforting foods with the launch of a Sausage Casserole ­flavour Pot Noodle.

Rolling out at the start of next month, it will be backed by a £3m push including TV and digital that will run throughout the rest of this year.

“Pot Noodle Sausage Casserole will appeal to both male and female consumers looking for a satisfyingly simple snack with excellent taste credentials,” said marketing manager Monique Rossi.