sarsons balsamic vinegar

Mizkan Euro has rolled out the first of a speciality vinegar range under the Sarson’s brand.

Mizkan, which acquired Sarson’s in 2012, last week launched its Sarson’s Balsamic Vinegar of Modena into Asda stores in a 250ml teardrop bottle (rsp: £2).

The supplier said IRI research had shown only 7% of malt vinegar users currently bought balsamic, adding it hoped the launch would attract consumers who were “not as confident” with non-malt vinegars. It has teamed up with chef Michela Chiappa to create recipes using the vinegar.

Mizkan plans to expand the Speciality range to include Sarson’s red wine, white wine and cider vinegars this year.