Savse Protein Range


Punch, launched in 2015, is joined by Blast and Smash

Savse has announced two new protein variants that will join the existing Protein Punch to form what the soft drink brand claims is the first-ever HPP protein smoothie lineup.

Rolling out to Waitrose from 6 February, the NPD duo comprises Protein Smash and Protein Blast in 250ml bottles - both containing strawberry, coconut water, apple and whey protein (rsp: £2.99). Smash also includes coconut milk and provides 4.8g of protein per 100ml, while Blast offers 4.7g and features blueberry.

Protein Punch was launched in June 2015 as part of the limited-edition ‘super juice’ range Get the Glow, the rest of which is no longer available - but Punch had remained “an important part” of the Savse portfolio, the brand said. The variant was a finalist in The Grocer New Product Awards 2016.

“Protein Punch, the first-ever HPP protein smoothie, proved extremely popular with discerning health-conscious shoppers,” added Savse founder Guka Taveridze, who said he wanted to make protein-rich products appealing to all consumers, not just those “focusing on extreme exercise”.

The new three-strong drinks range was a move away from “synthetic-tasting smoothies and powdery protein offerings” he said.

Savse is growing fast, having added 198.9% (£3.7m) in value sales to £5.6m, with volumes up 240.3% [Nielsen 52 w/e 8 October 2016].