Tetley has added three more brews to its Super Green Tea range.
The new teas will roll out from March in a forest fruit with added vitamin B1 ‘Heart’ variant, a ‘Detox’ mint flavour containing selenium and ‘Beauty’, an apple & cucumber-flavoured brew with added vitamin B7 (rsp: £1.59/20 teabags).
The teas join the existing Super Green Tea quartet, which was launched in January 2015 and has clocked up £1.4m in sales [Nielsen 52 w/e 30 January 2016].
The focus on health had created a “really positive” market, said director of customer & shopper marketing Andrew Pearl. “The functional benefits have really appealed and repeat purchase rates have been high.”