Peperami is tapping growing appetite for Mexican with the launch of Tex-Mex, its first new flavour for eight years.
Rolling out to UK supermarkets from the end of the month, Peperami Tex-Mex is flavoured with onion and spices including cayenne pepper, paprika, coriander, garlic, nutmeg and cinnamon.
It will be available as a single 25g stick (rsp: 79p), in packs of five (rsp: £2.50) and in the Snack Pack format (rsp: £1.50).
Tex-Mex is the first new flavour to be added to the Peperami line-up since its discontinued BBQ variant was launched in 2008. The launch will be supported by a £1m spend across television, PR, social and digital activity throughout 2016.