las vegas city lights

WKD has been inspired by the Las Vegas strip for its latest limited edition.

Rolling out in January, WKD Vegas will be available in 275ml four-packs and 70cl multiserve bottles that feature a Vegas-style sign, while the packaging had been designed to “convey the atmosphere of a Vegas night,” said marketing director Debs Carter.

Brand owner SHS Drinks will be hoping the variant will help reverse an 11.5% value decline in WKD [Nielsen 52 w/e 11 October 2014].