Outspan, the UK's leading importer of citrus fruit, has been celebrating its new season citrus with a promotional orange pack in all Morrisons stores.

The new branded six-pack of oranges retails at £1.49 in Morrisons only and went on sale last week.

PoS material and tastings were backed by the famous Outspan orange car and Olivia Orange costume character. The roadshow will continue for another month and on August Bank Holiday Monday, Outspan will launch a competition to win a bike.

The Outspan range includes oranges, grapefruit, lemons and easy-peel citrus from southern Africa.