All news articles – Page 3290
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Asda in major beef charm offensive
Asda is to launch a comprehensive programme to improve returns for its beef farmers.From September, the retailer, currently running a major price-cutting campaign, will offer training and help farmers improve efficiency as part of a...
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Company Profile Plum Baby
Company: Plum Baby Product: Chilled babyfood Established: 2004 Turnover: £4mSusie Willis swapped a career organising celebrity Krug and shepherd's pie parties for a job producing babyfood. The founder of organic babyfood company...
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Walkers goes back to basics with retro image
PepsiCo is reverting to its traditional-look logo for Walkers Crisps and reinstating a favourite flavour as part of plans to create a more natural image for the brand.The relaunch, supported by a £7.5m marketing campaign, is the biggest...
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Panasonic powers in with new batteries
Panasonic has launched an entry level range of alkaline batteries to grab a bigger share of the medium to high-power market and encourage consumers to trade up from cheaper zinc counterparts.Prices of Panasonic Alkaline Special Power...
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Scotch Beef finds new Glen
Former professional rugby player Chris Capaldi is set to appear on TV screens after being crowned as the new face of Scotch Beef.He was unveiled as the new Glen - the name of the rugged and bekilted Highlander who has been used to...
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Uncle Ben's Oriental quartet causes a stir
Uncle Ben's is adding a range of stir-fry products to its cooking sauces to bag a bigger share of the burgeoning Oriental market.The four-strong range, which is available in aromatic sweet & sour, Oriental soy & black bean, Thai red...
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Cooper joins the Imperial Tobacco board
Alison Cooper, Imperial Tobacco regional director Western Europe, has been appointed to the board as corporate development director .Cooper's promotion comes after the surprise resignation of corporate affairs director Frank Rogerson...
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Bob brought in to build cheese sales
Bob the Builder has been enlisted to help encourage young children to eat Cheddar. The Good Food Village has developed Secret Shapes, a 100% natural Somerset farm-made Cheddar - sliced for convenience - with an imprint of Bob the...
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Brakes owner CDR said to be close to completing sale
The private equity owner of foodservice giant Brakes is believed to be considering bids from up to five potential buyers.Owner Clayton Dubilier & Rice put Brakes on the market in March with a price tag of £1.2bn and is now understood to...
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In Brief: Waters' saucy plan; Kitted out with spice; Label clarification
Waters' saucy plan Celebrity chef Lesley Waters and cooking sauce brand Dolmio are on the lookout for UK mums to star in their own web TV show, Dolmio Dinnertimes, part of the £11.6m investment in the brand this...
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Britain's first buffalo burgers set for launch
Formula One driver turned eco-farmer Jody Scheckter is to launch Britain's first line of buffalo burgers in selected Waitrose stores.Top chefs at Heston Blumenthal's The Fat Duck helped with the recipe, Scheckter said, and Waitrose has...
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Budgens' spuds get upmarket revamp
Budgens has relaunched and repackaged its potato range to boost sales.The chain of small supermarkets has chosen a more upmarket look for packs of spuds, with each line offering advice on how best to prepare and cook the variety. The...
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Monopoly - or just doing good business?
Thanks to its ethical approach to business, The Co-operative Group is not usually seen as a villain. But that is what happened last week when Alan Beith, Liberal Democrat MP for Berwick-upon-Tweed, went public with his call for the Competition...
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The buyer: environmental issues to the fore
Our produce sales rose slightly more than 5% last year. Customers want to be more adventurous and we've responded to this with more varieties. Our Try Something New campaign has encouraged customers to experiment and eat in season, UK-grown...
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Morrisons calls on inquiry to challenge Tesco's dominance
Morrisons has told the Competition Commission it is wrong to focus on supermarket power at a local level - and has demanded it takes steps to check Tesco's national dominance.In its latest submission to the inquiry, Morrisons said it...
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Campaign Trail: Florette
?Florette, one of the produce category's best-recognised brands, has been busy advertising its bagged salads again this year. It spent £2.8m running a 30-second spot with the tagline 'Fresh from the fields of Florette'. It features salad growers...
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DFB to threaten milk moustache campaign
Dairy Farmers of Britain could scupper a deal to promote liquid milk in England and Wales.The co-op has been slow to back a marketing campaign using the milk moustache device, despite the huge success of generic ads north of the border....
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Campaign trail: Kellogg's
Kellogg's has signed up footballer Ian Wright, Channel 4's 'Supernanny' Jo Frost and TV presenter Philippa Forrester to back its biggest multi-brand on-pack campaign to date. The celebrities are supporting Kellogg's Wake Up To Breakfast...
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Supermarkets: deploying tactics high-street specialists can't replicate
Retailers will be hoping rugby fans will show the same level of excitement in the run-up to the Rugby World Cup in September as their football counterparts did last summer.Sales of wide-screen, high definition and plasma televisions...