All news articles – Page 3479
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News
Campaign trail: Magners Irish Cider's
Magners Irish Cider's summer advertising is the first of its campaigns to be launched across Britain. The ad uses the strapline &'Put everything on ice&' to communicate a relaxed summer theme across TV, outdoor, radio...
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Masterfoods changes tack on Promises line
Masterfoods is adding a countline format to its Galaxy chocolate sub-brand Promises in the autumn, despite initially positioning the range in the block chocolate category. Launched in August last year, Promises was targeted at a gap...
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Waitrose turns up the heat for Class II
What was hailed by the national papers as a bid to sell "ugly" fruit is in fact a drive by Waitrose to give Class II fruit appeal as a cooking ingredient. Its Cooks Ingredients range is aimed at culinary use....
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St Ivel defends use of 'clever milk' tag
Dairy Crest said it would continue to promote certain benefits of its St Ivel Advance milk despite the ASA's ruling that its adverts made misleading claims about helping improve children's intelligence. The company said it had amended its...
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Climbing the ladder
How did you get into the food industry?After finishing my studies at Liverpool University, I first started working as a forklift driver, followed by a cold store manager and then I became a production manager for a ready-meal...
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Climbing the ladder
How did you get into the food industry?After finishing my studies at Liverpool University, I first started working as a forklift driver, followed by a cold store manager and then I became a production manager for a ready-meal...
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News
Councils gun for Tesco over property deals
Tesco&'s planning deals are back in the spotlight with one council threatening to move tenants into derelict properties owned by the retailer, while another council is accused of secretive land deals with it. St Albans District...
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Watch weather, not World Cup
Sir; Retailers keen to cash in on the boost of sales of beer during the World Cup may struggle to predict how much they need to satisfy demand. According to Deloitte, using England's performance in the World Cup as a forecasting tool could be...
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French vow to reverse decline in stone fruit
French summer fruit growers are cranking up their efforts to halt slumping sales in the UK. Daniel Obadia, European president of the Sunshine Fruits from France campaign, said French exporters needed to rethink their marketing...
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Third dish for Scottish range
Grampian Country Pork Halls has added a third dish to its range of ready-to-cook meals with a Scottish theme. Chicken Braemar, chicken breast stuffed with black pudding and with a creamy peppercorn sauce, comes in packs of two (rsp:...
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Lidl opens doors in northern location
Lidl has opened its most northerly UK store following a lengthy planning process. The 13,756 sq ft store in Orkney, Scotland opened its doors on Thursday (22 June). It will stock 1,000 lines and feature Lidl's signature twice-weekly...
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Energizer: it's what's inside
A second wave of marketing support for Energizer's Ultimate Lithium battery begins this month. New creatives, called 'It's what's inside that counts', flag up the battery's strong performance in high-drain products, such as MP3 players...
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Tesco urges farmers to join organic team
Tesco has launched an initiative aimed at recruiting more British organic farmers and increasing the availability of British-sourced organic meat. The initiative was kickstarted at the Tesco-sponsored Food Animal Initiative in Oxford. The...
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Football fever: what's in store?
Sainsbury Not surprisingly, Sainsbury, as official England supermarket, had a broad and well co-ordinated range of activity throughout the store, with lots of hanging banners communicating offers from tournament sponsors and...
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Football fever: what's in store?
The World Cup has already produced plenty of winners - both off the pitch and on. Brand communications agency FPP visited six different stores in the Newcastle area on the day the tournament kicked off to assess how well the multiples were...
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Frozen out of the market?
Frozen foods has to be one of the most frustrating categories in which to operate. Despite the fact that frozen foods may well hold the solution to growing concern over the use of artificial preservatives, the industry is still held in contempt...
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We're getting into a winning mood
All the evidence is that June has been a storming month for the industry in sales terms. The Waitrose numbers show an acceleration in trend, Tesco has mentioned it in passing and this week Sainsbury confirmed that since the Whitsun Bank...
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how you too can be a winner with the grocer
on't ever say that The Grocer doesn't do anything for you! Last month, you may remember, we were offering readers the chance to win some fantastic prizes. Up for grabs were a luxury holiday worth £1,000; a spa break; and the chance to...
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News
how you too can be a winner with the grocer
on&'t ever say that The Grocer doesn&'t do anything for you!Last month, you may remember, we were offering readers the chance to win some fantastic prizes. Up for grabs were a luxury holiday worth £1,000; a spa break; and...