2 Sisters Food Group has appointed a development director in its meal division to drive innovation and product development.
Sarah Bull has taken up the post, joining the poultry giant from Greencore-owned Bakkavor.
Bull has a proven track record of driving consumer-led growth in categories such as ready meals, chilled food and working with retailers to bring new products to market.
She said it was an “exciting time to be in the industry, with so many forward-thinking retailers championing innovation and embracing new ideas that delight consumers”.
“I’m looking forward to collaborating with the talented teams within 2SFG and our retail partners to develop standout products that meet evolving tastes and demands,” she added.
Bull also called her appointment “something of a ‘full circle’ moment” as she began her career at M&S where she worked closely with 2 Sisters, a long-time supplier.
“I am proud to say that we still produce products that trace their origins back to developments I was involved with earlier in my career, like the iconic ‘M&S Cottage Pie meal for one’,” she added. “It makes this opportunity especially meaningful, and I’m excited to help shape the next generation of products and innovation across the business.”
Ian Fletcher, MD of 2 Sisters Food Group Meals division, said Bull’s “deep understanding of consumer trends, combined with her passion for creating high-quality products” made her an “excellent addition”.
“Sarah’s appointment reflects our continued commitment to investing in talent and capabilities that support long-term growth, product excellence and trusted retail partnerships,” he added.
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