Timed to coincide with the launch of the Warner Bros film, Scooby Snacks  three American-sounding flavours based on the cowardly canine sleuth's favourite rewards  are the first new line from Snacks Unlimited, which was acquired by Big Thoughts in November 2001.
Md Chris Banks' four years' experience as md at Coca-Cola GB (CCGB) and 20 in the ranks of several of the food and drink industry's major players gave him an eye for an opportunity with long-term prospects."Scooby Doo is a perfect fit for a new product," he says. "It gave us the chance to bring out something new on the back of an established brand already popular with generations."
Big Thoughts was born of a February 2001 management buyout of drinks manufacturer Histogram which makes Coca-Cola's juice brands, in the UK. CCGB wanted to focus on marketing its brands and saw the manufacturing plant  its only one  as non-core. Banks jumped at the chance to run his own show and he has big plans.
"We're looking to become a group of specific innovative suppliers of informal food and drink, concentrating on the faster-growing, added value sectors," he says. "The industry should expect to see a continuous flow of product and packaging innovation. One of the great things about being a niche player is that we can react quickly."
{{MARKETING - BRANDWATCH }}
Md Chris Banks' four years' experience as md at Coca-Cola GB (CCGB) and 20 in the ranks of several of the food and drink industry's major players gave him an eye for an opportunity with long-term prospects."Scooby Doo is a perfect fit for a new product," he says. "It gave us the chance to bring out something new on the back of an established brand already popular with generations."
Big Thoughts was born of a February 2001 management buyout of drinks manufacturer Histogram which makes Coca-Cola's juice brands, in the UK. CCGB wanted to focus on marketing its brands and saw the manufacturing plant  its only one  as non-core. Banks jumped at the chance to run his own show and he has big plans.
"We're looking to become a group of specific innovative suppliers of informal food and drink, concentrating on the faster-growing, added value sectors," he says. "The industry should expect to see a continuous flow of product and packaging innovation. One of the great things about being a niche player is that we can react quickly."
{{MARKETING - BRANDWATCH }}
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